case study
Rachel Hanna
Premier Author Website
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The Author

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Rachel Hanna, author of over 32 novels, approached Jones House to elevate her online presence from a beginner to a professional level. Recent ascension to the USA Today bestseller list has drawn a great amount of new attention to her writing, and she was ready for a new level of online branding.
Client wishlist:
  • Create a beautiful, engaging online platform in which to feature her growing library of novels
  • Develop a strong brand/logo that features her southern charm and whimsy
  • An easy-to-navigate website that easily features her upcoming an latest releases
  • A book system that can be easily updated by the client and that offered the ability to give site visitors access to bookseller websites around the globe
“I've always been a storyteller. When I was a kid, I was constantly writing stories and poems. In 3rd grade, my favorite teacher - Mrs. Hamm - whispered in my ear that I would be a writer one day. Sure enough, I ended up getting a degree in Journalism."
Rachel Hanna
Rachel’s sweet, southern tagline, “Women’s Fiction, Southern Charm,” begged for magnolia blossoms and soft flourishes.
The inclusion of the Cherokee Rose, the Georgia state flower, offered a tribute to the client’s Georgia roots.
For Rachel’s name, we selected the font Sweet Home Savannah, again paying homage to the client’s Georgia roots and her desired swirls and curls for her brand.
In the circular band, we opted for a traditional serif font to lend a sense of elegance and help the tagline stand out well.
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The Identity

Rachel’s love of the beach, a favorite setting for many of her books, led the development of a soft color palette featuring warm sand tones, rich sunset hues, and clear azure sky blues.

Both Sweet Home Savannah and Magnolia Plantation, soft and rustic fonts, were employed for headings and features in the website. Sofia Pro makes up the body text throughout the site.

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The Website

Rachel’s primary site visitors are her ever-growing fan base and readership. From the start, the goal was to create a website that made finding and buying her books a natural flow from the moment a visitor arrived on the site until the bookseller link of choice is clicked. From the feature banner slider on the home page to the book carousel to the array of booksellers adorning the footer of each page, we created for Rachel Hanna an ideal author website.
• Responsive sizing
• Optimal speed
• SEO best practices
• Easy edits through Wordpress Admin
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